Here are a few strategies that I have used to help me double my network in 60 days:
- Forget about your elevator pitches - Elevator pitches are all about you and what you do. Networking is all about the other person and what they need. If you don't connect with a person in a real way (common interests, goals, personality...), your elevator pitch will not matter much. Be friendly, confident, ask questions that help you learn about the person you are talking to, and really listen.
- Attend networking events at least four times a month - You can't increase your network without networking. Join professional organizations, chambers of commerce, community groups, alumni associations, and charitable organizations. Attend every event they offer, introduce yourself, and connect with people in a personal or professional way.
- Spend 10 hours a week connecting with the people you meet - When you meet new people, you need to follow up within 3 days. Instead of sending an email, actually call them and have a conversation. If the conversation goes well, schedule a meeting for no more than 30 minutes at a place that is convenient for them. If you are unable to connect via phone, send an email. Either way, you need to follow up with them monthly (weekly or daily makes you a stalker and quarterly or annually is not enough).
- Leverage social media to keep up with your growing network - As soon as you get a business card, add the person to your online network. Linkedin and Facebook are two tools that I leverage religiously because they are so commonly used. If you do not have a LinkedIn account, get one. If you only have a Facebook profile for your friends and family, set up another one for business connections.
- Keep a positive attitude - Networking is a process. Sometimes you will meet people who benefit you instantly; but more times than not, you will have to spend time building the relationship.
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